Samuel Barr


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Sam is the Head of Digital Experience for BlueVine Capital, a leading financial technology brand that is on a mission to empower small businesses with innovative banking designed specifically for them. In this role, Sam oversees the business’s primary customer acquisition channels including the website and organic search. In business since 2013, BlueVine has proudly supported more than 450,000 small business and has provided more than $14B in funding to help them grow and succeed.

Prior to BlueVine, Sam was a Managing Director with Interpublic Group (NYSE: IPG), where he led a successful global digital experience consultancy, MullenLowe Profero. He is an expert in the consumer mindset, in building brands, and has a passion for developing new technologies that support both.

Sam has more than 15 years of experience as a marketer, designer, developer and strategic advisor for brands across wide range of categories and growth-stages.

Sam lives in Morristown, NJ with his wife Jen and three young children (Theo, Avery and Logan). As a family they enjoy traveling and the outdoors. If it involves fresh air, a sport, a beach, a hike, a campsite, a garden or similar the answer is always “yes.”